Objectives
01.
To raise and improve the standard of marketing services, both above the line and below the line advertising by all practical means.
02.
To support and encourage the growth of digital advertising, interactive media, social media and such other internet-based communications, data and marketing analytics, performance marketing to connect with the consumers better.
03.
To encourage and preserve a high standard of professionalism in all aspects of marketing communications.
04.
To enlist the services of experts to promote the art and science of advertising on payment of fees or otherwise.
05.
To arrange for advertising festivals, knowledge seminars, symposia, conclaves, round table discussions etc and to organise exhibition of advertising and other displays.
06.
To encourage and maintain a high level of business and professional integrity amongst advertising agencies and their suppliers.
07.
To encourage and secure friendly relations and unanimity amongst members of the advertising profession and advertising agencies in India, on all or any one or more subjects connected with their common good; and for that matter to associate co-operate and/or affiliate the Company to the Asian or world organisation or federation established with similar objects and to participate in deliberation of world or Asian organisations or meetings.
08.
To assist and/or promote the welfare of persons engaged in the business of marketing and advertising services who may need such support and to improve the standard of employment of such persons in whatever way possible; and for the purpose to join or associate, if necessary, with other organisations in the field of advertising and communication.
09.
To conduct survey or research matters that have a bearing on the advertising and marketing business and which could improve the professional delivery of advertising to various advertisers, media owners and advertising agencies across all media; and to decide upon, initiate and support proper methods to deal with any contingency affecting the said business or profession, that may arise; and for such matters to cooperate and/or associate with and invest in an association or organisation or society or institution of advertisers and/or media owners and take part in management thereof.
10.
To publish journals, periodicals and other publications in furtherance of objects of the company and for the benefit of its members provided that the company shall not support with its funds, or endeavour to impose on, or procure to be observed by its members or others, any regulation or restriction which, as an object of the company, would make it a trade union.